Business Plan

Market

Our customers are multicultural, male and female, ages 0 to 64, employed and unemployed and live in New York City. According to the U.S. Census Bureau, New York's total population is 8,008,278: 2,803,579 are male and 3,264.430 are female. 7,070,072 or 88% of New York residents are between the ages of 0 to 64. 37% of the New York residents are multicultural with 2,160,554 being Hispanic; 789,172 being Puerto Rican; 188,872 being Mexican; 1,143,387 being "other Hispanic or Latino". Bronx County, where Simsol, Inc. will be located, has a population of 1,332.650 as of July 1, 2007.